Making Products That Gen Z
Loves
Dive into what is keeping traditional FIs from building robust Gen Z-ready strategies. Hear from organizations like US Bank, PayPal, Synchrony, Standard Chartered, and more.
Gen Z is here and bigger than ever, but FIs aren't ready to build for this generation.
Despite the value and opportunity Gen Z represents for the financial industry, many FIs have yet to build meaningful relationships with this generations. Our research combines insights and data from Working Group on Gen Z to find out what is keeping FIs from being Gen Z ready and multiple strategies that these firms could use to build inroads with Gen Z.
In this research you will find:
a) What is keeping FIs from acting: Data on how much technology, personal and professional confidence and internal prioritization impact building products for Gen Z.
b) Eye on the future: Data on how important Gen Z will be for the future of financial institutions.
c) Competition: Data on who the biggest competitors are when it comes to the Gen Z consumer.
d) Where to start: Insights into how FIs could start building for Gen Z without losing sight of their current customers.