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Case Study:

Current's Path to
100% Year-Over-Year
Growth

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While most fintechs are struggling to reach profitability, Current is marching to success by focusing on product-led growth.


It takes a lot to keep a fintech afloat, but Current hasn't just been surviving, it has been thriving.

Here is how:


Product-first strategy: Discover how Current is finetuning its product mix through offerings like Build card and Paycheck Advance to build a suite of solutions that works for everyone. 

Find the right market: Current has been steadily building out its product offerings to cater to a segment that is underserved by traditional FIs: those who live paycheck-to-paycheck.  Dive into how Current is using its Paycheck Advance product and  its credit builder card, Build to connect deeper with this audience. 
 
Built for strong unit economics:  Learn how the fintech has structured its new products as a tie-in to its core offerings, and how it has adjusted  its marketing spend in response to getting better at handling Customer Acquisition Costs.

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Download this case study and learn how Current has been adjusting the dial on its operations, product development, and strategy to unlock growth.​​

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Current's Playbook
for Success

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