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While most fintechs are struggling to reach profitability, Current is marching to success by focusing on product-led growth.
It takes a lot to keep a fintech afloat, but Current hasn't just been surviving, it has been thriving.
Here is how:
Product-first strategy: Discover how Current is finetuning its product mix through offerings like Build card and Paycheck Advance to build a suite of solutions that works for everyone.
Find the right market: Current has been steadily building out its product offerings to cater to a segment that is underserved by traditional FIs: those who live paycheck-to-paycheck. Dive into how Current is using its Paycheck Advance product and its credit builder card, Build to connect deeper with this audience.
Built for strong unit economics: Learn how the fintech has structured its new products as a tie-in to its core offerings, and how it has adjusted its marketing spend in response to getting better at handling Customer Acquisition Costs.
Download this case study and learn how Current has been adjusting the dial on its operations, product development, and strategy to unlock growth.
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Current's Playbook
for Success
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